Hyundai launched a unique and ingenious “FanDome” experience in King’s Cross, London which hosts 45,000 guests across 45 games of EURO 2016. The technology will give enthusiast the chance to view football like never before, through a world-first live reactive 360-degree audio-visual experience.
Any action that will be viewed on the screen – from goals scored, red and yellow cars, penalty shootouts, national anthems and even injury time will trigger a unique audio-visual response inside the Hyundai FanDome. A system of giant 360-degree screens will surround the entire interior, enclosing fans in ‘Football Heaven’ - a stylised world of football for all the family.
Hyundai Motor UK’s President & CEO, Tony Whitehorn said: “We are thrilled to be able to punt fans first and share their passion for the sport by creating this innovative and truly unique football experience. We hope that for those who can’t get to France, this will be the best place to experience the matches. The Hyundai FanDome is a celebration of our long standing partnership with football and marks our sponsorship of EURO 16.”
The technology will broadcast 45 matches from the first Group Stage match on Friday 10th June to the final, to be held on Sunday 10th July.
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