The new Polo is on its way and to make sure everyone throughout the UK gets the news on our latest great model, Volkswagen launched a new national campaign.
Based on the tagline Drive Confident, the campaign will be spearheaded by TV ads which start airing on 30 June. The ads will run until the end of July.
The campaign focuses on the safety technology available on the new Polo. The creative theme is based on backseat drivers (which we’ve all experienced!) and the fact that the New Polo gives drivers and passengers more confidence.