The iconic Volvo cars won Brand Design Language Award. The premium SUV, which changed customers’ impression of what the Volvo brand represents and its capabilities, was just the first move on the design journey, accompanied by the latest S90 premium and V90 estate. The jury was formed out of editors and representatives of renowned automotive and design magazines from around the world. The Swedish cars came out as winners in the Brand Design Language category, in which the competition was Mercedes-Benz, Jaguar, Renault and Kia.
Thomas Ingenlath, Senior Vice President said: “We are proud to receive this recognition for the design work we have done in the last years. When we started work on the XC90 we knew that we had an opportunity to take the Volvo Cars brand in a new direction. The Volvo family contains many different characters – the strong and refined types, the elegant and sophisticated, the dynamic and the youthful. What we have done with the brand design at Volvo is to provide room for each of these characters, these expressions, to shine through while still paying homage to our tremendous heritage. Each car we design is unmistakably a Volvo, but it also has a unique personality.”
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