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Senior Digital Marketing Executive

Johnsons Cars are one of the UK’s leading independent Franchise Dealership Networks, with 62 multi-award winning Dealerships across the UK. Established in 1999 we have grown rapidly to represent a variety of global car manufacturers with 17 marques in total ranging from Volkswagen to Volvo, Honda, Toyota Lexus and Mazda to Fiat, Fiat Professional, Jeep, Hyundai, Seat, Alfa Romeo, Abarth, Skoda, Suzuki and Ford.

At Johnsons Cars, we maintain the highest standards of professionalism and integrity at all times and recruits to deliver excellence in customer service with our expertise and enthusiasm. We have a fantastic opportunity available across our network and are looking for motivated, enthusiastic and committed individuals to join our team.

We require a Senior Digital Marketing Executive to join our Head office in Redditch. We offer a superb opportunity to the right person who is able to demonstrate an aptitude to learn and a keenness to develop a rewarding career within the Automotive industry.

You’ll be responsible for management of website content, the planning of our digital marketing activity and work with agencies and the wider team to implement this plan. The role focuses on marketing for the B2C side of the business across all the brands we represent.

What you’ll be doing
Reporting to the Group Marketing Manager, the Senior Digital Marketing Executive will:

  • Ensure that the website content and offers are up to date
  • Work with the website provider and agencies to develop content, improve site SEO, and implement technical improvements
  • Track website performance and the performance of digital campaigns
  • Attend marketing meetings in order to develop quarterly plans
  • Report to our car manufacturers to show our planned activity and evidencing results
  • Support the group marketing manager in implementing activity
  • Work with agencies and the internal team to implement PPC, GDN, CRM & Email Social and Life Cycle journey campaigns

About you

We are looking for someone who has:

  • At least 2 years’ marketing experience
  • Ability to write content
  • Experience with the Adobe Creative suite and graphic design
  • Can plan and report on activity
  • Work with a wide variety of stake holders
  • Can work with agencies and the internal team
  • Experience with Content Management Systems (CMS) and Email Marketing Platforms
  • Experience with Google Analytics
  • Knowledge of HTML and CSS (desirable but not essential)
  • Highly organised and efficient worker with a keen eye for detail
  • Motivated to learn and continue to deliver excellent results

Ref: JC921

Working Hours
Location Head Office - Redditch
Benefits Head Office
Closing Date 31/05/2022
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