Volvo LifePaint

LifePaint is a reflective safety spray that can be used by cyclists to make them more visible to cars at night. ​Invisible by daylight, it glows brightly in the glare of the car headlights.

LifePaint washes off and will not affect the colour or surface of the chosen material, lasting for almost one week after application.

The initiative marks another step by Volvo to improve safety for those both inside and outside its cars. This builds on the development of Intellisafe, a state-of-the-art Volvo safety system which integrates some of the most cutting-edge safety technologies to Volvo cars.

LifePaint is currently only available from six shops in London and Kent, but Volvo says if it goes well then distribution will be increased. This innovation contributes towards Volvo’s Vision 2020 – the concept that that no one should be killed or seriously injured in a new Volvo by 2020.