Accessibility Page Navigation
Style sheets must be enabled to view this page as it was intended.
Print Header
Dealers Backing Ben
Lexus 20 Years
Lexus 20 Years

The Lexus Hybrid Leads the Way Again

The TV networks didn’t think it was possible. Stack 15 champagne glasses in a pyramid on the bonnet of a car as it accelerates on a dynamometer. Then, as the speedometer heads past 55mph, pour the bubbly into the top glass until it cascades elegantly into the 14 below. No way, surely? Yet, as independent observers confirmed in 1989, it is achievable with the LS 400. Not only did the pyramid remain undisturbed, but not one drop of champagne was spilled.

Few people knew about the refinement of a Lexus engine back then, but that advert soon changed things. Lexus, it said, was about ‘the relentless pursuit of perfection’, and here was a graphic illustration of that.

When the ‘LS 400’ launched in the UK a year later, it was another champagne moment that revolutionised the automotive industry. Luxury had a new name. Times may have moved on since then but the engineering shines as brightly as ever.

From day one, Lexus has been ahead of the times, providing culturally responsive and progressive solutions for the thinking motorist. It happened with the LS and its new paradigm of holistic luxury; it happened with the world’s first premium SUV, the RX; it happened with Lexus Hybrid Drive. And this evolution is set to continue with the launch of the CT 200h, the world's first full hybrid luxury compact car.

Each breakthrough moment has embodied a unique value – the desire to satisfy on a human level. That has meant, and continues to mean, that the customer is always at the centre of the experience.

Latest Offers Request a Service