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New York Knicks basketball star becomes Volvo's Brand Ambassador.
Jeremy Lin has signed a major endorsement deal with Volvo to become a spokesman for the car company, focusing on the U.S. and Chinese markets.
The New York Knicks player will act as a 'brand ambassador' for two years and appear in advertising, executives for the car manufacturer revealed at a press conference today. Lin, 23, was also in attendance and spoke of his reasons for partnering with Volvo. Reading from a statement, he said: 'What Volvo stand for is very in line with what I believe as a person.'
It was one of the first major corporate deals for Harvard graduate Jeremy Lin - for which the financial details have not been disclosed.
Volvo is a Swedish car maker owned by China's Zhejiang Geely Holding Group. It is hoped that by bringing Lin on board, who has become an idol for Chinese basketball fans, it will boost car sales across China.
'Linsanity' swept the U.S. and rescued the New York Knicks from a disastrous season. The coined word has also caused a trademark war with seven patent applications filed, including one by Pamela Deese, who is a lawyer representing Lin since he became a star player.
The catchphrase for the former Golden State Warriors player from Palo Alto, California, has been splashed across everything from mobile phone cases and sunglasses to action figures and footwear, but a trademark can take a year or more to register.
The NBA said Lin jerseys have been the hottest selling shirts at its online store since his performance against the Nets.
Souce- Daily Mail