New Honda e:Ny1 Offer

All orders must be placed and registered by 31st May 2024
£3,000 Deposit Contribution
5 years free servicing1
Five Year Service Plan
Five Year Warranty
Five Year Roadside Assistance

Honda’s first electric SUV


We’re excited to introduce the newest addition to Honda’s electric vehicle range. Featuring a bold and fluid exterior that makes use of simple, minimalist lines, the e:Ny1 commands attention on and off the road. The coupé-style design incorporates hidden rear door handles, wraparound rear lights and a sleek retracting panel to hide the charging port.

Continuing the exclusivity to the inside, the cabin offers advanced technology and sophisticated style. Along with the 15.1-inch infotainment system complete with Apple CarPlay and Android Auto, the cockpit also features a 10.2-inch driver display, which is customisable to your needs.

The state-of-the-art powertrain proves this is a zero-emissions vehicle for the next generation – the all-electric engine delivers up to 256 miles (WLTP) on a single charge, along with rapid charging that can return up to 62 miles in just 11 minutes or up to 80% battery in 45 minutes.

CALL US TODAY TO SPEAK TO ONE OF OUR SPECIALISTS



Finance Examples


Solid paint

On the Road (OTR) Price* £39,995.00
Deposit £5,000.00
Honda deposit contribution** £3,000.00
Amount of Credit £31,995.00
36 Payments of £299.00
Duration 37 months
Final Payment £22,814.51
Final Payment inc Option Fee £22,824.51
Total Amount Payable £41,588.35
APR Representative*** 1.9%
Option to Purchase Fee £10.00
Annual Contracted Mileage 8,000
Excess Mileage Charge per mile £0.14
Interest Rate Per Annum Fixed 1.87%

Metallic paint

On the Road (OTR) Price* £40,645.00
Deposit £4,950.35
Honda deposit contribution** £3,000.00
Amount of Credit £32,694.65
36 Payments of £319.00
Duration 37 months
Final Payment £22,814.51
Final Payment inc Option Fee £22,824.51
Total Amount Payable £42,258.85
APR Representative*** 1.9%
Option to Purchase Fee £10.00
Annual Contracted Mileage 8,000
Excess Mileage Charge per mile £0.14
Interest Rate Per Annum Fixed 1.87%
£5,000 Deposit
£299 Per Month
1.9% APR
- Finance Example -
1.9%
On the Road (OTR) Price £
Customer Deposit £
Deposit Contribution £8,000
New OTR £
Johnsons Saving £
Amount of Credit £
Monthly Payment £
Duration 37 Month
Final Payment £
Total Amount Payable £
APR Representative 5.9%
Option to Purchase Fee £
Annual Contracted Mileage
Excess Mileage Charge per mile p
Interest Rate Per Annum Fixed 5.7%
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    Make an Enquiry

    Please complete the form and a member of our team will be in touch as soon as possible.

    By submitting this form you agree to our privacy policy and terms

    Privacy and Terms

    Johnsons Cars Privacy Statement Issued: April 2018

    Johnsons Cars Ltd is a privately owned business, established in 1999. From our first day of trading we have always taken the privacy and security of private individuals information very seriously and worked to keep it secure at all times in whatever form.

    This statement describes the type of information:-

    - We collect,
    - The way we collect it,
    - The way we use it,
    - How we keep it secure,
    - Some of the decisions we make on the use and retention of it,
    - Who we share your information with and
    - How you can contact us.

    The personal information we hold is yours. We will always control and manage that information in the way you wish and we will always give you an option not to receive marketing communication from us. We will never send unsolicited ‘junk’ email or communications or share your information with anyone else who might. We will not sell your information to third parties. But our franchise partners do harvest your information from us under the terms of our legally binding Franchise Agreements, the sole aim of this is to help us and them provide you with the information, products and services that you request from us, at the highest standards. For example registering a new car in your name or a warranty to protect your purchase or conducting customer satisfaction surveys etc.

    This statement will develop over time as the regulatory framework and best practice becomes available, for these reasons it may change from time to time so you may wish to check it occasionally to ensure you are happy with the way we use your information.

    What Personal Information do we collect?

    In a business model as complex as ours we collect a lot of personal information, we work hard to get accurate personal data, keep it as up to date and accurate as possible. There are numerous reasons we have to do this from legislative requirements, selling, marketing, safety, complaint, financing, servicing, warranty, safety, financial conduct authority compliance. A myriad of reasons. All of which are valid and necessary to conduct our business in a professional and well manged way.

    We collect this information from the following principal channels:-

    Website enquiries – This will be from our own website or enquiries passed on to us by our franchise partners
    Portals – These are websites such as Autotrader or franchise partner websites
    Facebook, Twitter, Instagram etc. – We have a social presence and private data will be available
    Showroom Systems – This will occur when you enquire about a vehicle either via the web, email, live
    Chat, telephone or visit one of our physical locations
    Fleet systems – we collect company, driver and personal information when we engage to supply vehicles either directly to via agents who supply on our behalf. The same rules apply to the treatment of this information as it would for a private person.
    Vehicle sales, vehicle servicing and parts supply – This will occur at the point of invoice as a customer
    Applying for Finance – When a customer purchases a new or used vehicle on finance details will be collected
    Call Centre – When a customer contacts us via the web, email or telephone to book in for a service
    Invoicing – sales and service customers will be invoiced for vehicles, service or parts
    External Events – when we stage external sales events in public areas displaying vehicles:

    The information we collect through these channels include some or all of the following:

    1. Name
    2. Address
    3. Phone number
    4. Date of Birth
    5. Email address
    6. Vehicle information (including registration, VIN, service reminders, mileage and warranty repair information
    7. The date and time you used our services
    8. The pages you visited on our website and how long you visited us for
    9. Your IP address
    10. The internet browser and devices you are using
    11. Cookies and any other data cookies may track
    12. The website address from which you accessed our website
    13. Details of any transactions between you and us
    14. Where you engage with us in a business context, we may collect your job title, company contact details (including email address), fleet size, and company details.
    15. Voice recordings of calls you make to us at all our businesses addresses
    16. Live chat records and
    17. Any information within correspondence you send us

    The way we use this information

    Johnsons Cars Ltd will only process the information that is necessary for the purpose for which it has been collected. You will always have the option not to receive marketing communications from us and you can withdraw your consent or object at any time. We have operated under this principle well ahead of the introduction of GDPR. Operating a robust opt-out process to all forms of marketing and recognised many years ago we need to respect a person’s decisions and always offer a choice. For this reason back in 2003 we changed all our invoices to show on the front that a customer has opted-in (consented or soft opt-in) to marketing of an electronic form and provided the contact details straight to our central database team to have the preferences changed to suit them. We react to un-subscribes from our email platform by reflecting this in our core database and changing the persons preference, when we get returned post we amend the record to receive no mail. We have a culture of reacting to customer cues.

    There are various ways in which we may use or process your personal information as either a data controller or processor. We list these below.

    Consent:

    Where you have provided consent, we may use and process your information to:

    1. Contact you from time to time about, promotions, events, products, services or information which we think may be of interest to you. We will never use this to bombard you with material, but will always consider relevancy and are you of the right profile to find this of use or interest.

    2. Use automatic number recognition when you visit one of our properties which has this facility to alert them to your arrival.

    3. To share personal information with our Franchise Partners. We will of course give you details about what the Franchise Partners wish to use the information for and you can decline your consent to this any anytime for marketing purposes.

    4. To share your personal information with a very limited number of recommended third party partners, so that they can contact you with marketing information about products and services (we will, of course give you details about these third parties before you give your permission for us to send information to them)

    You can withdraw your consent at any time by contacting us on the details here or, in relation to any marketing messages you receive, by using the unsubscribe option in those messages. Consent is considered to occur either by responding to a question about your preferences face to face, over the telephone, ticking a box on an email or website or by another positive action telling us what you wish.

    Contractual performance

    We may use and process your personal information where this is necessary to perform a contract with you and to fulfil and complete your orders, purchases and other transactions entered in to with us or our franchise partners and selected partners

    Legitimate Interest

    We may use and process your personal information as set out below where it is necessary for us to carry out activities for which it is in our legitimate interest as a business to do so.

    Processing necessary for us to support our customers with sales and other enquiries.

    1. To respond to correspondence you send us and fulfil the requests you make to us (for example: test drives, service requests, brochure requests or information about specific vehicles )

    2. To provide vehicle support and services, such as processing warranty claims, taxing a vehicle etc.

    Processing necessary for us to respond to understanding customers and drivers needs

    3. To analyse, evaluate and improve our services and standards. This will generally be done by data amalgamation and without sufficient data to identify specific person directly.

    4. To undertake market analysis, this will include customer surveys by either ourselves or our franchise partners from time to time. The reasons for this are to ensure we are providing the best possible services to our customers.

    Processing necessary for us to promote our business, the franchises we represent, the products we sell, the effectiveness of our campaigns etc.

    5. To send marketing information from time to time after you have:

    Enquired about a product or service
    Purchased a product or service
    Started but not completed on our website: - request a test drive, request a brochure, started an online service booking, failed to complete an online used car valuation etc.
    We will only contact you about the products and services we sell. You have the right to object and be withdrawn from such marketing at any time.

    6. A major part of our business is to keep the motorist and the pedestrian safe. You could consider it to be a duty of care. We will from time to time contact you by either email, SMS or telephone to advise you that in order to maintain your vehicle to the highest and safest standard you are due for a Service or an MOT and advise you about your options. At any stage you can ask to be withdrawn from such communications.

    7. To contact you from time to time with marketing information if you are acting on behalf of a company and are considered a business

    8. To contact you with targeted advertising delivered online through social media and other platforms operated by other companies unless you object.

    9. To identify and record when you have received, opened or engaged with our website or electronic communications (please see our Cookie Policy for more information)

    10.To administer competitions and promotions that you enter with us from time to time and distribute prizes.

    Processing necessary for us to operate the administrative and technical aspects of our business efficiently and effectively

    11. We wish to hold the most up to date and accurate information about you and to create a better understanding of your as a customer. Therefore we need to verify from time to time its accuracy.

    12. We need to maintain your information and protect it from loss, theft or unauthorised access, so we may contact you to verify this is happening.

    13. You may contact us for a variety of reasons and we may have to contact you back in a manner you have not consented to or asked not to be contacted by. This will be from supressed data we maintain in the background in order to meet your request.

    14. To update you on our terms and conditions and policies.

    Legal Obligation

    As mentioned above as a business we have to comply with a number of statutes and Laws and in order to do this we will on occasion need to provide your personal information to certain bodies to meet this legal obligation. Such an event would be to tax a vehicle in your name with the DVLA who need information including date of birth

    Vital Interest

    This is where it is in every ones interest to communicate about an event or condition about you or your vehicle. There could be a number of scenarios but the most obvious is a product recall or urgent safety notice has been issued on the vehicle you drive every day or something went wrong at one of our businesses and we need to contact you about it.

    Businesses

    The General Data Protection Regulation (GDPR) which comes in to law 25th May 2018 concentrates on the Personal information held on private individuals. As a Company/Business is not a person, it is not regulated in the same way.

    We see little difference between the private information held on a person or a Company/Business. For this reason we will treat Business information in the same way as a private person as we realise that when we trade with companies it is made up of people who have personal information.

    How we keep your information secure

    The security of your information goes hand in hand with the security of our business information. Above a number of methods of collection are mentioned on different systems and they all have different security/protection put in place to ensure the information cannot be accessed without our knowledge. This is achieved in the following ways

    1. All our severs are protected by Firewalls
    2. All our servers are password protected
    3. Our servers can only be accessed from our property or businesses addresses
    4. Passwords are changed regularly
    5. Personnel who leave the business are removed from systems promptly
    6. Access to areas of our systems are driven by priority levels and access to customer data is very limited.
    7. Some systems are web based and provided by third parties. We insist on the same levels of security and access limited to those authorised to such information.

    Data does though have to move around in certain situations and this is done by authorised personnel only. It is always sent under password control through a secure network at all times.

    We do not allow personal data to be left unattended in customer accessible areas or left visible on computer screens. In areas where customers are not expected to be present we have a tidy desk policy.

    Our database function and businesses shred personal information and related documents when no longer needed or required.

    How long do we keep your information for?

    We will not hold your personnel information for longer than is necessary. As a business routine, we are always “cleansing” the information, keeping it as accurate as possible, reducing errors and only communicating with customers who wanted to be communicated to.

    In the how we collect your information above, we have principle channels and our retention periods are as follows:

    Website enquiries – 24 months– prospective relationship
    Website portal providers – 24 months – prospective relationship
    Facebook and Twitter – 24 months – prospective relationship
    Showroom systems – 24 months – prospective relationship
    External events – 12 months – prospective relationship
    Invoicing systems – 6 years – customer relationship
    Vehicle and Service Finance Applications – 6 years – customer relationship
    Call Centre Contacts – 6 years – customer relationship

    If we have a relationship with you we have to keep records for a minimum of 6 years.

    Where we have prospective relationships we will keep the personal information for 24 months. This allows for the possibility of us to form a relationship with you as a customer.

    The only exceptions to the periods mentioned are where:

    You ask us to keep you informed of any offers and products
    The law requires us to hold your personal information for a longer period or delete it sooner
    Where you have raised a complaint or concern regarding a product or service offered and sold by us.

    You exercise your right to have the information erased (where it applies) and we do not need to hold it in connection with any of the reasons permitted or required under the law.

    Who do we share your personal information with:

    There are two situations where we would share your personal information.

    The first occasion is where we supply the information to a very limited number of commercial partners and this has been detailed above along with the scenarios where we would do his.

    The second occasion is where the information is harvested by our Franchise Partners per the terms of what is known as a Franchise Agreement. In this situation we cannot transfer the consent you have given us solely. Consent for this data to be used by the Franchise Partner will have been sourced via their own methods which we are obliged to ask/assist you with, you can of course refuse to provide your consent and they cannot use your consent to us to allow them to contact you for marketing purposes. We would remind you that it is your personal information and you can decline or remove this consent at any time, the only issue with this are the mechanisms that they deploy to do this may not be clear to you and we will assist you to do this.

    How can you manage the information we hold about you

    The information we hold is yours, it can be accessed, checked, changed or deleted at your request within the constraints detailed above. We will though need to confirm that it is you who has made the requests as best we can to ensure your information is not manipulated by persons unknown.

    You have the right to change your consents to use this information at any time and we must respond to any such request as long as it is received from you within a reasonable period of time. We consider a reasonable period of time to be

    1. Your request made by post – 28 days
    2. Your request made by email – 28 days
    3. Your request made by SMS – 28 days
    4. Your request made through our websites – 28 days

    In the situations of unsubscribe and STOP made through emails and SMS etc. will be actioned immediately as the systems we use record such events and prevent any future communication via that channel. We will then amend the central databases to record no future contact on our various systems.

    You have the right to

    1. Discover if we hold any of your personal information
    2. Ask for a copy of the information we hold about you.
    3. Correct and update information we hold
    4. Withdraw your consent
    5. Object to our use of information (where we rely on our legitimate interests to use your personal information) provided we do not have any continuing lawful reasons to continue to use and process such information. When we do rely on our legitimate interests to use your personal information for direct marketing, we will always comply with your right to object.
    6. Erase your information – provided we have no ongoing lawful reason to continue to use and process that information.
    7. Transfer your information in an agreed format to another party, where you have given consent to use and process your information for contractual reasons

    You can contact us via the following methods

    Write to: The Database Manager, Johnsons Cars Ltd, Empire Court, Albert Street, Redditch, Worcestershire B97 5SX
    Phone us on: 01527 583083
    Email us: database@johnsonscars.co.uk
    Website: https://www.johnsonscars.co.uk/

    If you have any specific data protection concerns or a compliant, you can address it to our Data protection Office at dataprotection@johnsonscars.co.uk

    If you wish to contact the data protection regulator for the United Kingdom, their details are below:

    Post:Information Commission’s Office
    Wycliffe House
    Water Lane
    Wilmslow
    Cheshire
    SK9 5AF

    Phone number: 0303 123 1113
    Email: casework@ico.org.uk
    LeftRight

    Specification

    This is the manufacturer's list specification for this model, please verify the details when you view the vehicle. The list below will not include any additional options fitted to the vehicle or modifications.

    Safety
    Driver airbag
    Front passenger airbag
    Front side airbags
    Front and rear curtain airbags
    3 rear 3 point seatbelts
    Child locks on rear doors
    Driver SRS airbag (single stage inflation)
    Passenger SRS airbag with cut off switch
    Deflation warning system
    Whiplash lessening front headrests
    Exterior Lights
    Front fog lights
    LED daytime running lights
    LED Headlights
    High beam assist
    Auto headlights
    3rd brake light
    Front LED Indicator lights
    Headlight auto on/off timer
    Smoke and clear lens rear light
    White headlight extension
    Seats
    Heated front seats
    Rear head restraints
    60/40 split one touch flat folding rear seats
    3 seat bench in 2nd row
    Single front passenger seat
    8 way electrically adjustable drivers seat
    I-Size ISO Fix Points
    Security
    Immobiliser
    Security alarm
    Honda super locks
    Smart entry + Smart start
    Ultrasonic security sensor
    Mirrors and windows key fob operation
    Remote central locking with 2 key fobs
    Interior Features
    Leather steering wheel
    Tonneau cover
    Chrome interior door handles
    Tilt/telescopic adjustable steering wheel
    Synthetic leather upholstery
    Driver and front passenger seat armrests
    Under trunk charging cable storage
    Meter illumination
    Cargo net hooks
    Normal pedals
    Body Glass
    Rain sensor
    Rear wiper
    Privacy glass
    Front and rear electric windows
    Auto wipers
    Entertainment
    4 speakers
    2 Tweeters
    2 x rear USB ports
    Front USB connections (Type-A and Type-C)
    Steering wheel audio remote control
    Interior Lights
    Rear reading lights
    Courtesy lights
    Front map lights
    Trunk light
    Ambient lighting on roof
    Exterior Body Features
    Body colour door handles
    Rear roof spoiler
    Shark fin antenna
    Rear side wing doors
    High gloss black window garnish
    Rear honda badging in white
    Driver Aids
    Electric power steering
    Adaptive cruise control
    Rear view camera
    Lane departure warning system
    Lane keep assist system
    Emergency stop signalling system
    Forward collision warning
    Traffic sign recognition
    Road departure mitigation
    4 x front and 4 x rear parking sensors
    Low speed following
    Agile handling assist
    Intelligent speed limiter
    Lead car departure notification system
    Brakes
    ABS/EBD
    Brake assist function
    Hill start assist
    Electronic parking brake with auto hold
    Collision mitigation braking system
    Brake hold function
    Regenerative braking/deceleration paddle control
    Front and rear collision mitigation throttle control
    Driving Mirrors
    Auto dimming rear view mirror
    Electrically adjustable and heated door mirrors
    Electrically folding door mirrors
    Heating/Cooling/Ventilation
    Dual zone automatic climate control
    Air conditioning - Rear vent
    Chassis/Suspension
    Vehicle stability assist
    Vanity Mirrors
    Driver/passenger sunvisors with illuminated vanity mirrors
    Communication
    Bluetooth hands free telephone connection
    Wireless charging
    E-call
    Driver Information
    Traffic jam assist
    Econ mode
    Drive mode (Econ, Sport, Normal)
    Honda CONNECT with Navigation 15" touchscreen, AM/FM/DAB, Apple Carplay and Android Auto, Live traffic info
    Vehicle Charging
    11kW on board charger
    Driver Convenience
    Power meter
    Spare
    Flat tyre solution temper tyre/repair kit
    Embellishment Trims
    Exclusive styling silver trim with blue lighting in door and dash
    Black interior panels

    Technical

    This is the manufacturer's list specification for this model, please verify the details when you view the vehicle. The list below will not include any additional options fitted to the vehicle or modifications.

    Emissions
    CO2
    g/km
    Fuel Consumption
    EC Combined
    0.0
    EC Extra Urban
    0.0
    EC Urban
    0.0
    Engine
    Cylinders
    Rear Transverse
    Engine Layout
    REAR TRANSVERSE
    Fuel Delivery
    Normally Aspirated
    Gear
    1 SPEED
    Transmission
    AUTO
    General
    Insurance Group 1 - 50
    -
    Man Corrosion Perforation Guarantee
    - years
    Manufacturers Paintwork Guarantee
    - years
    Service Interval Frequency
    - months
    Service Manufacturers Warranty
    - years
    Performance
    0 to 60 mph
    7.6 sec
    Engine Power
    204 HP
    Top Speed
    99 MPH
    Dimensions
    Height
    1584 mm
    Height (including roof rail)
    N mm
    Length
    4387 mm
    Wheelbase
    2607 mm
    Width
    1866 mm
    Width (including mirrors)
    2028 mm
    If the list price of a car is over £40,000 at time of first registration, then there will be an additional rate payable from the second time the car is taxed for up to 5 years. MPG figures are obtained from laboratory testing and intended for comparisons between vehicles. They are unlikely to represent real world efficiency.

    Eny1 Terms and Conditions: The Honda e:Ny1 is supplied by Honda Motor Europe Limited (“HME”) (company number 857969). Johnsons Cars LTD act as an authorised retailer on behalf of Honda Motor Europe Limited. Purchase of the Honda e:Ny1 is subject to full Terms and Conditions set out in (1) the Honda Cars Vehicle Deposit Agreement and (2) the Honda Cars Vehicle Sales Contract which can be accessed by visiting [https://www.honda.co.uk/cars/useful-links/terms-and-conditions/honda-sales.html]. Part exchange offers or the purchase of non-standard accessories are conducted by Johnsons Cars LTD acting on their own account and not as a representative of Honda Motor Europe Limited. Johnsons Cars LTD (or a third-party supplier’s) terms and conditions may apply to any such transactions. Please speak to your Retailer for more details.”

    Finance Terms and Conditions: New retail e:Ny1 ordered with Honda and finance approved by Honda Finance Europe from 23 April 2024 to 30 June 2024 and registered by 30 June 2024. Subject to model and colour availability. Offers applicable at participating Retailers (excluding Channel Islands) and are at the promoter’s absolute discretion. Not to be used along with any other offers currently available. *OTR may be subject to change due to actual or unexpected changes in tariffs, duties taxes or other costs which may affect importation or other costs of supply.​​ **Honda deposit contribution: £3,000 Honda deposit contribution on all new retail e:Ny1 purchased through Honda Personal Contract Purchase (PCP) or Honda Hire Purchase (HP).​​ ***1.9% APR representative Honda Personal Contract Purchase (PCP): Maximum customer deposit 30%. At the end of the agreement, there are three options: i) Retain: Pay the optional final payment to own the vehicle, ii) Return: Return the vehicle, or iii) Renew: Part exchange your Honda for a new one. You do not have to pay the Final Payment if you return the car at the end of the agreement and you have paid all other amounts due, the vehicle is in good condition and has been serviced in accordance with the Honda service book and the maximum annual mileage has not been exceeded. Excess mileage charge includes VAT at current rate. Indemnities may be required in certain circumstances. Finance is only available to persons aged 18 or over, subject to status. All figures are correct at time of publication but may be varied or withdrawn at any time. Honda Franchise Retailers are credit brokers, not lenders. As the Retailer offers products from a limited number of carefully selected finance providers, they are not independent financial advisors. We may or may not make a payment and / or reward to the Retailer if you enter into an agreement with us. Credit provided by Honda Finance Europe Plc. Honda Financial Services is a trading name of Honda Finance Europe Plc. Cain Road, Bracknell, Berkshire RG12 1HL a company registered at Companies House No 03289418. Honda Finance Europe plc is authorised and regulated by the Financial Conduct Authority, Financial Services Register number 312541.

    All orders must be placed and registered by 31st May 2024

    £3,000 Deposit Contribution

    5 years free servicing1 : All scheduled servicing, as detailed in the vehicle service book, will be covered for 5 years from the date of registration or 62,500 miles - whichever comes first. The ‘FIVE’ servicing product is optional. Plan price – means the cost not exceeding £699 (inc. VAT) for all eligible models excluding Honda e or if the Vehicle is a Honda e, not exceeding £659 (inc. VAT) as set out on your invoice. It is available to retail, finance, or non-finance customers. ‘FIVE’ servicing is not available for business customers. Please note that should you sell the vehicle during the period of cover; the package remains with the vehicle. ‘FIVE’ servicing is subject to our terms and conditions which are available at www.honda.co.uk/cars/campaigns/five-servicing. No Card Fees – No credit or debit fees will be added for the FIVE Service Plan. Any other items purchased at the same time may be subject to fees. The FIVE Service Plans do not cover the Honda NSX.

    Five Year Service Plan

    Five Year Warranty

    Five Year Roadside Assistance

    Title
    We're here to help Contact your local Johnsons Honda to find out more If you want to get behind the wheel of the your next new car, contact your local Johnsons Honda. We help you to achieve all of your car-related needs by ensuring we bring you the most competitively priced vehicles, along with a range of tailored finance plans to guarantee that our models will fit within a range of budgets.