Toyota crowned Best Car Brand at 2020 Which? Awards

We were thrilled to see Toyota named the Car Brand of the Year at the 2020 Which? Awards last weekend!

This is the 14th year of the prestigious awards, where the consumer magazine shines a light on the companies that have gone above and beyond for their customers this year – a sentiment that is arguably more important than ever, given the significant impact COVID-19 has had on consumers!

Millions of shoppers use Which? and its reviews when choosing products and services, from the latest tech gadgets to who they bank with. This year the awards were held without any formal awards ceremony, with the winners announced via social media. Toyota takes the baton from its sister brand, Lexus, which won the award in 2019.

Announcing the result, Which? declared:

“Toyota continues to dominate its rivals in terms of its ultimate reliability, enjoying the top spots in the 2020 Which? Car Survey.

“Elsewhere, it remains committed to hybrid technology, which has been deployed across nearly its entire range of family cars. Its continued development of hybrid drivetrains has seen the technology become a genuine alternative to diesel, even at motorway speeds – the traditional Achilles heel of petrol hybrid cars.

“Furthermore, despite their quality and dependability, Toyota cars remain relatively affordable, meaning they’re likely to remain a firm favourite for years to come.”

Mark Roden, Toyota (GB) Operations Director, commented on the award:

“Which? has an international reputation for its independent and thorough assessment of products and services and its championing of quality and fairness for consumers. We are immensely proud to receive this award which reflects the quality of both the vehicles we make and the services we provide to our customers, particularly in view of the exceptional operating conditions caused by the COVID-19 pandemic.

Now more than ever, consumer trust is vital for business and thanks to the efforts invested by our national network and the strength-in-depth of our product range – our self-charging hybrid cars in particular – we are able to reward the faith they are placing in us.”

The award adds to a prolific year of awards for the Toyota team, who have already scooped a number of honours for 2020:

  • Which? Reliability Survey 2020 – Toyota came second in the reliability survey (the top spot went to sister brand, Lexus), based on the ownership experiences of more than 47,000 UK motorists. 19 Toyota models also earned Which? “best buy” recommendations.
  • Which? Car Survey: Roadside Assistance 2020 – The survey concluded that Toyota Roadside Assistance members receive the fastest and best service if they are ever left stranded by a breakdown.
  • Auto Express Used Car Awards 2020 – The Toyota Prius was crowned the best-used hybrid car to buy.
  • Honest John Satisfaction Index 2020 – The Toyota Prius was named the most reliable car in the UK, with the Yaris following closely behind in second place.

Discover the Toyota range to see for yourself why Toyota is such an award winning brand.