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05.11.2018

Jeep’s South Bank takeover

Jeep’s South Bank takeover is a roaring success


Jeep took London’s South Bank by storm in November, with a unique prehistoric photo opportunity and a thrilling Wrangler driving event.

The all-new Jeep Wrangler and Jurassic World: Fallen Kingdom came together for an interactive T-Rex installation, to celebrate the release of the film on DVD and Blu-ray. With a huge life-size T-Rex in hot pursuit of the new Wrangler, the installation acted as an interactive photo opportunity for passers-by, who had the chance to climb in and get their picture taken with the prehistoric predator in the background.

Andrew Tracey, Marketing Director, Jeep UK, commented: “The T-Rex scene pays homage to the original Jurassic Park movie from 1993 where the Wrangler proves to be the ultimate get-away vehicle. Leveraging the authentic association with the Jurassic World franchise was the natural way to the launch the iconic but all-new Jeep Wrangler.”

A short distance away, Jeep unveiled its Jeep Experience Tour, which visited six European cities, including London. There, members of the public were invited to test the iconic Jeep Wrangler on a special 'off-road' style driving experience, while two other models from the marque's range – Compass and Renegade – were available to test drive on the road.

These three models have significantly refreshed the most award-winning Jeep range ever and are equipped to satisfy everyday needs and adventures more than ever before. The Jeep Experience Tour offers a chance to see the combination of the two personalities of Jeep – the wilderness and the urban attitude.

If you want to experience the Jeep for yourself, pop along to your nearest Johnsons Jeep and one of our team members will be happy to assist