24.03.2016
Mazda MX-5 wins World car of the Year and World Car Design of the Year
The iconic roadster has been awarded with the World Car of the Year and the World Car Design of the Year. The judge panel was formed out of specialists from different countries. The new model comes with the full range of SKYACTIV TECHNOLOGY and KODO-Soul of Motion design and is very appealing to customers thanks to its vastly reduced curb weight, human-centered design and ‘Jinba-ittai’ fun-to-drive feel.
Masahiro Moro, President and CEO, said: “What a wonderful honour, to have the Mazda MX-5 named both World Car of the Year and World Car design of the Year. As our iconic MX-5 roadster approaches one-million units of production, this award is proof that it is as young, vibrant, fun and proof that every Mazda looks as incredible as it drives, and drives as incredibly as it looks. “
Mazda’s Executive Officer and General Manager, Ikuo Maeda said: “Our new-generation lineup has been designed under the KODO-Soul of Motion design philosophy which aims to bring cars to life, and we’ve continually refined the beauty of its forms. Mazda is a proud Japanese brand and, moving forward, we are determined to continue enhancing our designs.”
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