The all-new Hyundai BAYON celebrated its digital world premiere on 2nd March, in a global launch event that showcased works of art from across Europe inspired by the model’s distinctive design details.
This entry-level model joins Hyundai’s growing SUV ranks, including the KONA, TUCSON, NEXO and SANTA FE. It’s been designed especially for Europe – its name was inspired by the beautiful city of Bayonne in the south-west of France. It offers head-turning styling, advanced tech, impressive boot space and mild-hybrid power.
With this exciting compact crossover expected to arrive later this year, we take a closer look!
This new entry point into Hyundai’s expanding SUV range incorporates the brand’s ‘Sensuous Sportiness’ design identity – a direction that brings an emotional touch to Hyundai vehicles. This small crossover bears resemblance to the new i20 supermini – Hyundai says its compact dimensions meet the demands of navigating through European cities, making it a good option for tech-savvy urban drivers.
The all-new BAYON has a unique exterior design for a distinctive look on the road. The prominent creases along the body sides are hallmarks of its maker’s new ‘Sensuous Sportiness’ design language. There’s a big focus on lighting architecture, with slim, high-mounted LED daytime-running lights above the larger, angled main units and two arrow-shaped brake lights at the rear. An air intake band stretches across the entire front of the vehicle and a broad front grille create a solid stance. There’s also a 411-litre boot, making it perfect for city drivers who want to hit the open road at the weekend!
The BAYON comes with 48-volt mild-hybrid tech as standard, helping to improve fuel efficiency and emissions as you travel. What’s more, it’s the first model outside Hyundai’s N range to offer rev matching, which engages as part of the Sport mode.
A work of art
In this world of digital premieres, Hyundai opted to unveil the BAYON in a creative way. As part of the digital world premiere, nine artists from all over Europe were asked to create a unique piece of art inspired by the characteristic design elements of the car, bringing a new perspective and emphasising BAYON’s unique look. View the art here.
Has the BAYON caught your eye? Register your interest with your local Johnsons Hyundai team to be one of the first to get behind the wheel!