If you’re a film fan, you may have seen that there’s a new Men in Black movie heading our way this year – Men in Black: International, in which we were extremely pleased to see that Lexus were the official vehicle supplier to this Sony Picture film.
In this upcoming picture Lexus vehicles are the official global fleet for the team of agents, and the Lexus RC F (the US 2020 model) stars as the Men in Black agents’ vehicle of choice for their high-velocity pursuits. This follows the model getting some exciting changes (not just of the alien kind) to make it faster, lighter and ready to transport the team as they save the universe. Along with the RC F, the RX Hybrid and LX SUVs are also featured in alien encounter scenes in the film.
Lisa Materazzo, Vice President of Lexus Marketing, stated: “We’ve added some advanced capabilities to the RC F to assist the Men in Black agents, creating a truly one-of-a-kind alien fighting machine – we can’t wait for movie-goers to see the RC F as they’ve never seen it before.”
Jeffery Godsick, Executive Vice President, Brand Management and Global Partnerships at Sony Pictures Motion Picture Group, also said: “We’re excited to collaborate with Lexus on this multi-tiered campaign in support of Men in Black: International. The Lexus RC F sports coupé provides the perfect vehicle for our team of Men in Black agents, led by Chris Hemsworth and Tessa Thompson as they protect the galaxy.”
This collaboration between Lexus and Sony Pictures’ Men in Black: International includes integrations in the file, a cobranded TV spot, a custom Men in Black RC F and sponsorship of the film’s premiere.
We can’t wait to see this modified model on the big screen, and hope you feel the same way too.