Seductive Strength - The new Lexus RX design concept

The fourth generation RX is set to be the greatest model in its range.

Lexus named the exterior design concept the “Seductive Strength” because it represents everything you know about premium SUV: glossy, deep and sharp. The model features the Lexus signature spindle grille, strongly flared wings, wrap around tail lights and a floating roofline, all of which strike a contrast with the vehicle’s principal form. The interior has an enhanced horizontal axis design that along with simple and flowing surfaces creates an elegant interior.

Special attention was paid to the subtle properties of different materials for the cabin, colours and surface treatments in order to capture the luxurious effect.