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Eligibility Criteria

Ford Privilege Scheme and Deals

With our Ford Privilege Deals, all employees and retirees of selected companies can benefit from great discounts and offers across Ford’s new car Often called the JLR Privilege Scheme or the Ford Employee Voucher Discount, the discount programme offers great Privilege deals on new Ford vehicles. The Ford Privilege Deals include:


Huge discounts, potentially saving thousands of pounds off a new car

Free premium metallic paint, saving another few hundred pounds.

20% discount off optional extras.

Up to 5 cars every 9 months. Each eligible employee can get 5 new cars through this scheme for themselves and their family.

The same great benefits of buying a new Ford car all Ford customers receive.

To be eligible for Ford Privilege, you have to meet set criteria. Your employer should be able to tell you if you are eligible. For example, most employees of selected companies, such as Jaguar Land Rover and Aston Martin, are eligible. Find out more about the eligibility criteria or speak to one of our advisors on 01215 147 741 .Additionally, Johnsons Ford in Sutton Coldfield and Tamworth offer extra discounts on top of these great savings. We have years of experience with providing happy customers across the Midlands with great cars and we are a dealer that you can trust in for Ford Privilege deals.View just a selection of our Privilege Deals below. These are a select number of our best and latest offers. Privilege offers are available on most of the Ford range from the SUV range to the Performance range. If you can't find the car you're looking for or the specification desired, get in touch and we'll create an offer for you.


Privilege and Johnsons Ford

Discover Our Privilege Offers

Privilege Eligibility Criterea

Frequently Asked Questions


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Can't find the car you're looking for or the specification desired? Get in touch and we'll create an offer for you.


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Offers available on selected stock only. While stock lasts.

Terms and Conditions: Offers stated are only available to eligible Ford Privilege customers. Offers subject to change. All figures correct at time of creation (December 2023). In addition, offers can not be transferred to any recent bookings, orders or purchases. Stated offers cannot be reimbursed. There is no cash alternative to any offers stated within this email. Images and vehicles shown for illustration purposes only.

Personal Contract Purchase - *Finance subject to status. Subject to availability at participating dealers only on vehicles registered by 31st September 2022. Available to retail customers at participating dealers only, subject to availability on selected models only. Offers stated cannot be used in conjunction with any other offer, discount or privilege purchase scheme. In addition, offers can not be transferred to any recent bookings, orders or purchases made before this offer. Stated offers cannot be reimbursed. There is no cash alternative to any offers stated within this page. Images and vehicles shown for illustration purposes only.

At the end of the agreement there are 3 options: (i) Renew: Part exchange the vehicle. (ii) Retain: Pay the Optional Final Payment to own the vehicle or (iii) Return the vehicle. Further charges may be made subject to the condition or mileage of the vehicle. Terms and conditions apply. Applicants must be 18 or over. Guarantee/Indemnity may be required. Deposit allowance only available when financed with Ford Credit. All figures include vat unless otherwise stated. All figures based on 6,000 miles per annum and is for a standard no cost option paint colour, metallic and pearlescent are at extra cost.

^Deposit allowance where applicable only available when financed with Ford Credit.


Ford Privilege Offers

Ford Privilege Offers

Ford Privilege Eligibility Criteria

Ford Privilege Eligibility Criteria

Choose Johnsons Ford for Privilege Discounts

Choose Johnsons Ford for Privilege Discounts

Ford Privilege Frequently Asked Questions

Ford Privilege Frequently Asked Questions

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Head office
Reg Office: Johnsons Cars Limited Empire Court Redditch United Kingdom B97 4DA
Reg. Company Number: 3716766
VAT Reg. No. GB 927 5516 06
© 2025 Johnsons Cars. All Rights Reserved
www.johnsonscars.co.uk
Financial Disclosure

Johnsons Cars Limited is an appointed representative of ITC Compliance Limited which is authorised and regulated by the Financial Conduct Authority (their registration number is 313486) and which is permitted to advise on and arrange general insurance contracts. Johnsons Cars LTD is authorised and regulated by the Financial Conduct Authority for consumer credit activity and our registration number is 688450. Registered Name: Johnsons Cars Ltd. Registered Office: Empire Court, Albert Street Redditch Worcestershire B97 4DA. Registration No. 3716766 VAT Registration No. GB927551606

As an FCA regulated credit broker we can introduce you to a selected group of lenders / brokers (see below) who may be able to help you finance your purchase. This group of lenders / brokers provides us with a range of products which may be suitable for your purchase. We will explain the key features of those products to you.

Volkswagen Financial Services (UK) Limited, Evolution Funding Limited, Santander Consumer (UK) plc, Honda Finance Europe PLC, CA Auto Finance UK Ltd, Suzuki Financial Services Limited, Volkswagen Financial Services (UK) Limited, Hyundai Capital UK Limited, Stellantis Financial Services Uk Limited, Mazda Financial Services (UK) PLC, FCE Bank Plc, We are a credit broker and not a lender. We can introduce you to a limited number of lenders and their finance products, we act as their agent for this introduction. We are not an independent financial advisor; we will provide details of products available. We may advise you on the products, subject to your personal circumstances, though you are not obliged to take our advice or recommendation.

We do not charge you a fee for our services. we will typically receive commission from whichever lender we introduce you to (either a fixed fee or a fixed percentage of the amount you borrow).

Unless we consider it to be inappropriate given your personal circumstances, for certain vehicles e.g. New, our approach is to introduce you to the lender who are usually able to offer the best available package for you, taking into account interest rates, residual valuations (where applicable) and other contributions. If they are unable to make you an offer of finance, or the vehicle is not one that we would normally place with them we will introduce you to other lenders on our panel. The lender we introduce you to and available rates will depend upon a number of factors including: the vehicle, your personal circumstances and the likelihood of a lender to accept an application based on information provided.

Lenders typically pay a commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions; some lenders may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you would like to know the amount of any remuneration we have received from the finance provider, please ask us.


All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over, Guarantees may be required. View our full finance disclosure.

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