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Johnsons welcome SEAT and CUPRA to Solihull

Two Johnsons favourites are heading to the Midlands this November. SEAT and CUPRA are joining us in Solihull, bringing two distinctive and much-loved brands to our existing Highlands Road site.

That means even more cars, more choice and two exciting new brands for you to discover, all under one roof alongside the brands you already know and trust.

Already part of the Johnsons family in Liverpool, Preston and Wigan, SEAT and CUPRA are now heading south and making their mark in the Midlands – giving even more Johnsons customers the chance to discover their latest models.

So, what can you expect? Let’s take a closer look…

SEAT: everyday cars with plenty of personality

SEAT have a knack for making cars that bring a little more character to everyday driving. From compact hatchbacks to family-friendly SUVs, the range combines distinctive design, useful technology and the practicality you need for real life.

Here are four models to get to know:

  • SEAT Ibiza – A small car with a big personality, the Ibiza is a smart choice for city driving and everyday adventures, with plenty of technology packed into its compact footprint.
  • SEAT Arona – A compact SUV with a higher driving position, bold styling and the flexibility to make everyday journeys that little bit easier.
  • SEAT Leon – One of the best-known names in the SEAT line-up, the Leon brings together sharp looks, useful technology and a choice of powertrains in a versatile hatchback.
  • SEAT Ateca – A spacious, confident SUV designed to handle everything from the school run to weekends away.

Whether you’re after something compact and easy to live with or a family SUV with room to spare, SEAT have plenty to explore.

CUPRA: a different kind of performance

CUPRA have built their reputation on being a brand with a style all of their own. Bold design, performance-inspired engineering and modern technology come together across a range that’s designed to stand apart.

Five models worth getting acquainted with:

  • CUPRA Born – An all-electric performance hatchback that proves electric driving doesn’t have to mean leaving driving enjoyment behind.
  • CUPRA Formentor – The model that helped define the CUPRA look, blending SUV practicality with a sportier, more distinctive character.
  • CUPRA Leon – An amped up version of its SEAT sibling, the Leon brings CUPRA attitude to a practical everyday package.
  • CUPRA Terramar – A larger SUV with plenty of space, sophisticated technology and a choice of electrified powertrains.
  • CUPRA Tavascan – An all-electric SUV coupé with a bold design and impressive presence, bringing CUPRA’s distinctive approach to electric driving.
From the city-friendly hatchbacks to the spacious SUVs, there’s plenty to discover.

A new chapter for Johnson's Solihull

As SEAT and CUPRA spread their wings across the UK, it’s another step in our growth, bringing two brands already established within the Johnsons family to a new part of the country.

And because they’ll be joining Volkswagen, Škoda and Mazda at our existing Solihull dealership on Highlands Road, you’ll have the chance to explore both brands alongside our established range. Our experienced team will be on hand to help you find the model that fits your needs.

We’ll be announcing the exact launch date soon. Whether you’re already a fan of the brands or simply curious to see what they’re all about, there’s plenty to look forward to.